FOUNDER STORY
ABOUT KATE
Do you ever wheel out your weekly bins, and question how you accumulate so much waste?"
My AHA moment came when studying Permaculture. My eyes were opened to a world where there can be
harmony between people and the environment. Permaculture cemented what I had always known, we can
live well with less and value what we have already. I made a conscious decision to change my waste
patterns.
I quickly discovered this to be quite a mission in a consumer driven world where single use is the
norm, plastic is pervasive and there is an environmental cost to everything we own. I was seeing
waste everywhere: packaging, resources, time, opportunity and money. All being wasted. I realised,
if I can change my habits then I can help individuals and businesses to change theirs as well.
VISION
A FUTURE WHERE THERE IS NO WASTE IN ORDER TO ENHANCE HEALTH AND WELL-BEING.
MISSION
TO EDUCATE BUSINESSES AND CONSUMERS ABOUT HOW BEST TO MANAGE THEIR WASTE, WHAT ALTERNATIVES THEY CAN IMPLEMENT AND WHY IT'S NEEDED.
NAVIGATING GREEN WASHING
By misleading the public to believe that a company or other entity is doing more to protect the environment than it is, greenwashing promotes false solutions to the climate crisis that distract from and delay concrete and credible action. Changing Waste Patterns is your guide through the greenwashing noise. We're committed to providing transparent, accurate information to ensure your sustainability efforts are well-informed and impactful.
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